Marketplace Marketplace

with Kai Ryssdal

Yeah, we made the NFL draft about stocks

April 24, 2019

To understand the NFL draft, which starts tomorrow, think of a team's general manager as an investment manager. Both have to build a balanced portfolio and manage risk. Both sometimes pay too much for glamour instead of going for more solid, steady performers. Believe it or not, we can take this metaphor even further, which is what we do on today's show. Plus: Ford seeks the market for an electric truck, Lululemon pushes its menswear and Helvetica gets a makeover.

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Marketplace® is your liaison between economics and life. Noted for timely, relevant and accessible coverage of business news across both audio and digital platforms, Marketplace programs are heard by more than 14 million weekly listeners. This makes the Marketplace portfolio the most widely heard business or economic programming in the country.