A young digital media company sees an opportunity in black millennials
Black millennials are tech savvy, influential and spending about a $162 billion a year, according to a 2016 Nielsen study. And yet, black people are incredibly underrepresented in tech and media. Enter Blavity, a digital lifestyle brand for millennials of color. It started in 2014 and raised $6.5 million in venture funding earlier this year. Blavity's founders say its advantage is its community members. They'll pay to come to events, and companies will pay to interact with them. Jeff Nelson is a co-founder and chief technical officer at Blavity. Marketplace Tech’s Molly Wood met him last week at one of those events, the AfroTech conference in San Francisco, which was born out of Blavity's tech news site. (11/14/18)
Black millennials are tech savvy, influential and spending about a $162 billion a year, according to a 2016 Nielsen study. And yet, black people are incredibly underrepresented in tech and media. Enter Blavity, a digital lifestyle brand for millennials of color. It started in 2014 and raised $6.5 million in venture funding earlier this year. Blavity’s founders say its advantage is its community members. They’ll pay to come to events, and companies will pay to interact with them. Jeff Nelson is a co-founder and chief technical officer at Blavity. Marketplace Tech’s Molly Wood met him last week at one of those events, the AfroTech conference in San Francisco, which was born out of Blavity’s tech news site. (11/14/18)
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