❗Let's close the gap: We still need your help to raise $40,000 by April 1. Donate now
11/21/2017: Retail tech, from the good to the gimmicky
Nov 21, 2017

11/21/2017: Retail tech, from the good to the gimmicky

HTML EMBED:
COPY

The National Retail Federation estimates that shoppers will spend around $680 billion this holiday season, up 4 percent from last year.  In an effort to compete with online shopping, brick-and-mortar stores are trying to figure out what tech they can add to enhance the shopping experience, like phone charging kiosks and interactive "magic mirrors." Marketplace’s Adriene Hill spoke with Forrester retail analyst Sucharita Mulpuru about how tech is changing how we shop in stores. 

Segments From this episode

Tech in retail, from the good to the gimmicky

Nov 21, 2017
Retailers are using technology to attract more customers into their stores.
Shoppers walk among the Christmas lights in a mall.
Christopher Furlong/Getty Images

The National Retail Federation estimates that shoppers will spend around $680 billion this holiday season, up 4 percent from last year.  In an effort to compete with online shopping, brick-and-mortar stores are trying to figure out what tech they can add to enhance the shopping experience, like phone charging kiosks and interactive “magic mirrors.” Marketplace’s Adriene Hill spoke with Forrester retail analyst Sucharita Mulpuru about how tech is changing how we shop in stores. 

The future of this podcast starts with you.

Every day, the “Marketplace Tech” team demystifies the digital economy with stories that explore more than just Big Tech. We’re committed to covering topics that matter to you and the world around us, diving deep into how technology intersects with climate change, inequity, and disinformation.

As part of a nonprofit newsroom, we’re counting on listeners like you to keep this public service paywall-free and available to all.

Support “Marketplace Tech” in any amount today and become a partner in our mission.