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Feb 9, 2024

Playing it safe

That’s what most brands will probably do with this weekend’s Super Bowl ads.

Playing it safe — Ethan Miller/Getty Images

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Segments From This Episode

In this year’s Super Bowl ads, brands are mostly playing it safe
by David Brancaccio and Alex Schroeder
Screenshot via YouTube
Don’t expect to see much political messaging in this year’s Super Bowl ads. And definitely don’t expect to see much on crypto.

The Team

David Brancaccio Host
Leanna Byrne Host, BBC
Kelly Silvera Executive Producer
Meredith Garretson Morbey Senior Producer
Alex Schroeder Producer
Erika Soderstrom Producer
Ariana Rosas Producer
Nic Perez Director/Producer
Dylan Miettinen Digital Producer
John Bruington Media Producer
Jesson Duller Media Producer
Brian Allison Technical Director
James Graham Producer, BBC
Jo Critcher Producer, BBC
Naomi Rainey Producer, BBC
Lis Mahy Producer, BBC