Commerce Department data shows retail sales for sporting goods, hobby, instrument and book stores were down 5.4% in April compared to a year ago. Sales for garden equipment and supplies were down too.
by Kai Ryssdal, Sarah Leeson and Maria Hollenhorst
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“In the past, we’ve studied social media ads as if they’re just like a billboard or a print magazine ad when they’re not,” said advertising professor Matthew Pittman. “You’re seeing an ad from any number of sources.”
As a small business, TukTuk YumYum Sweet Treats often struggles to reach the threshold of a bulk order when purchasing supplies. This means they often still pay retail prices.