Marketplace®

Daily business news and economic stories
Donate
Marketplace Morning Report

Subscribe:

Dec 19, 2022

Brand Messi to go “stratospheric” after World Cup win

From the BBC World Service: Argentina are soccer’s new world champions, and their star forward Lionel Messi’s marketing power is about to go through the roof, according to one of the industry’s biggest figures. Also today, a first trade visit by Australia’s foreign minister to China in three years, and the BBC World Service celebrates its 90th birthday.

Download
LUSAIL CITY, QATAR - DECEMBER 18: Lionel Messi of Argentina lifts the FIFA World Cup Qatar 2022 Winner's Trophy after the team's victory during the FIFA World Cup Qatar 2022 Final match between Argentina and France at Lusail Stadium on December 18, 2022 in Lusail City, Qatar.
LUSAIL CITY, QATAR - DECEMBER 18: Lionel Messi of Argentina lifts the FIFA World Cup Qatar 2022 Winner's Trophy after the team's victory during the FIFA World Cup Qatar 2022 Final match between Argentina and France at Lusail Stadium on December 18, 2022 in Lusail City, Qatar.
Getty Images

Subscribe:

The Team

Brand Messi to go “stratospheric” after World Cup win