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Jun 8, 2022

Companies attempt to stay in step with Pride Month

Companies around the world are showing their support for Pride Month, but the path to get there hasn’t been smooth. Instead of “rainbow washing,” people are pushing for more values-based practices. For more, we spoke to Andrew Isen, founder and president of WinMark Concepts, a marketing and communications agency focused on the LGBTQ community. In the NFL, heirs to the Walmart fortune have agreed to purchase the Denver Broncos. We look into how the SEC is tinkering with the “plumbing” of the stock market.

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A handful of companies started advertising to queer markets in the 1980s and '90s. Several decades later, hundreds redesign their logos and sell rainbow merchandise for the month of June.
Leon Neal via Getty Images

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Segments From This Episode

Pride Month is a big deal for companies. Are values and actions actually aligned?
by David Brancaccio, Meredith Garretson Morbey and Erika Soderstrom
JOHANNES EISELE/AFP via Getty Images
“Previously, it was about profit,” says marketing specialist Andrew Isen. He believes that’s changed.
SEC aims for stock trading rule changes
by Nancy Marshall-Genzer
Drew Angerer/Getty Images
The proposed changes are expected to even the odds for smaller investors.

The Team

David Brancaccio Host
Victoria Craig Host, BBC
Stephen Ryan Senior Producer, BBC
Jonathan Frewin Producer, BBC
Jay Siebold Technical Director
Meredith Garretson Morbey Senior Producer
Alex Schroeder Producer
Erika Soderstrom Producer
Rose Conlon Producer
Redmond Carolipio Digital Producer
Ariana Rosas Producer
Jarrett Dang Digital Producer (gone fishing)
Jesson Duller Media Producer
Brian Allison Technical Director

Marketplace®

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Companies attempt to stay in step with Pride Month

Subscribe:

Segments From This Episode

Pride Month is a big deal for companies. Are values and actions actually aligned?

SEC aims for stock trading rule changes

The Team