Marketplace®

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May 3, 2019

American businesses expanding to China battle "trademark pirates"

We take to the high seas to explore “trademark squatting” of American businesses in China. Plus: Why stock buybacks are surging and why Hollywood isn’t making as many rom-coms. 

Basketball star Michael Jordan has argued that China’s Qiaodan Sports logo (right) resembles his official logo with Nike (left) but he has continued to lose those trademark cases.
 
Basketball star Michael Jordan has argued that China’s Qiaodan Sports logo (right) resembles his official logo with Nike (left) but he has continued to lose those trademark cases.  
Charles Zhang/Marketplace

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American businesses expanding to China battle "trademark pirates"