You build a balanced portfolio and manage risk. You sometimes overpay for glamour v. steady performance. We can take this metaphor further… Plus: Ford seeks the market for an electric truck, Lululemon pushes menswear and Helvetica gets a makeover.
The 2018 NFL Draft logo is seen on a video board during the first round of the 2018 NFL Draft at AT&T Stadium on April 26, 2018 in Arlington, Texas.
Lululemon wants a leg up in the market for men’s clothing
by Marielle Segarra
(Stuart C. Wilson/Getty Images/lululemon athletica)
The athleisure brand is aiming to boost its annual revenue.
Ford invests $500 million in Rivian EV pickup truck
by Meghan McCarty Carino
Phillip Faraone/Getty Images for Rivian
Will battery charge pose a challenge?
Here’s how the NFL draft is like picking stocks
by Andy Uhler
Ronald Martinez/Getty Images
Patience and risk management are key to both.
The woman running the Tribeca Film Festival wishes we could stop saying “female filmmakers”
by Kai Ryssdal, Bridget Bodnar and Maria Hollenhorst
Cindy Ord/Getty Images for Showtime
“I wish we could just say 'filmmakers,'” Tribeca Enterprises CEO Jane Rosenthal says.
Why the Helvetica font got a digital makeover
by Kai Ryssdal and Daniel Shin
Spencer Platt/Getty Images
Arielle Pardes, Wired associate editor, talks about the business of rebranding the widely used typeface.
Corporate debt may pose risks if economy goes south
Darren Carroll/Getty Images
AT&T has $169 billion in debt on its balance sheet. That’s high, even for a telecom company, and until it whittles that debt down AT&T won’t be able to focus on priorities like expanding HBO or developing a 5G network. Part of the reason the company wound up with this massive debt — the biggest of […]
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