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Apr 11, 2018

White Castle CEO: plant-based Impossible Sliders are “a natural evolution”

It's a plant-based substance that mimics ground beef — it even bleeds — and now it's going on the White Castle menu.

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White Castle employees cook their slider burgers on June 14, 2011 in Washington, DC. 
White Castle employees cook their slider burgers on June 14, 2011 in Washington, DC. 
Win McNamee/Getty Images

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White Castle CEO: plant-based Impossible Sliders are “a natural evolution”