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Nov 27, 2017

Build-A-Bear CEO says we’ll always have toys to scare away the monsters

Sharon Price John was brought in to turn around the company. She says it may not be the easiest time to be in retail, but toys will always be around.

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Build-A-Bear Workshop provides a tactile experience that can't be replaced by iPads and cellphones, says CEO Sharon Price John.
Build-A-Bear Workshop provides a tactile experience that can't be replaced by iPads and cellphones, says CEO Sharon Price John.
Gustavo Caballero/Getty Images for Build-A-Bear

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When Sharon Price John was named the CEO of Build-A-Bear Workshop in 2013, she was tasked with turning the DIY stuffed-animal retailer around. She talks to host Kai Ryssdal about what needed to change at the company, why she’s not worried about technology replacing teddy bears and that time she launched her own toy company. 

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Build-A-Bear CEO says we’ll always have toys to scare away the monsters