❗Let's close the gap: We still need your help to raise $40,000 by April 1. Donate now

Brick-and-mortar retailers try a new approach to combat losses to internet sales

Ben Bradford Nov 14, 2018
HTML EMBED:
COPY
A Macy's sign is seen on a Macy's store at CityPlace after reports indicate that it is one of 68 stores that the company plans on closing on January 5, 2017 in West Palm Beach, Florida. Joe Raedle/Getty Images

Brick-and-mortar retailers try a new approach to combat losses to internet sales

Ben Bradford Nov 14, 2018
A Macy's sign is seen on a Macy's store at CityPlace after reports indicate that it is one of 68 stores that the company plans on closing on January 5, 2017 in West Palm Beach, Florida. Joe Raedle/Getty Images
HTML EMBED:
COPY

Stores like Macy’s and Kohl’s have been trying out new strategies to combat internet sales and get shoppers in the door. Instead of the volume and variety they’ve been known for, these retailers are betting a more streamlined experience will bring people back. Is it working?

Click the audio player above to hear the full story. 

There’s a lot happening in the world.  Through it all, Marketplace is here for you. 

You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible. 

Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.