Photographers cover the red carpet arrivals to the 85th Annual Academy Awards at the Hollywood Highland Center on Feb. 24, 2012, in Hollywood, California.
Photographers cover the red carpet arrivals to the 85th Annual Academy Awards at the Hollywood Highland Center on Feb. 24, 2012, in Hollywood, California. - 
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Marketplace

The power of social influence is the power to capture your attention. This week, we look at the role of an individual and an institution in shaping what you think you know and why it matters. Facebook wants you to pay attention to its ads, but what about the buyers of those ads and their influence? April Reign, creator of the #OscarsSoWhite hashtag wants you to know how to use influence to change a conversation. Case in point: #NoConfederate.

“I think the best compliment I can give is not to say how much your programs have taught me (a ton), but how much Marketplace has motivated me to go out and teach myself.” – Michael in Arlington, VA

As a nonprofit news organization, what matters to us is the same thing that matters to you: being a source for trustworthy, independent news that makes people smarter about business and the economy. So if Marketplace has helped you understand the economy better, make more informed financial decisions or just encouraged you to think differently, we’re asking you to give a little something back.

Become a Marketplace Investor today – in whatever amount is right for you – and keep public service journalism strong. We’re grateful for your support.

Follow Molly Wood at @mollywood